Customer-search and competitor research
We research the phrases people use when they need services like yours, review relevant local competition and identify opportunities to reach suitable customers.
Paid Growth · Google Ads Management
Reach people who are already searching for your services.
When someone searches Google for a roofer, electrician, gardener or another local service, your business has an opportunity to be found at the moment they need help. We manage focused Google Search adverts to make that opportunity more likely to turn into a genuine call or quote request.
Why Google Search adverts?
Meet the customer when the need is real.
Instead of waiting for someone to come across your business, Google Search adverts can put your service in front of people who are actively looking. We focus on relevant searches and clear enquiry routes, rather than paying for traffic that cannot become useful work.
High-intent searches
Reach people looking for a service now.
Local targeting
Concentrate on your actual service areas.
Enquiries first
Help visitors call or request a quote.
What is included?
A managed service from initial planning to monitoring, improvements and reporting.
Google Search campaign setup
We create or improve search campaigns, adverts and relevant ad groups around the services and areas you want to attract jobs from. We check that the advert matches what visitors see on your website.
Location and keyword targeting
We focus on locations you genuinely cover, choose relevant search terms and review which searches trigger your adverts, helping reduce irrelevant clicks.
Ongoing budget protection and improvements
We review spending, add appropriate negative keywords and make evidence-led changes to adverts, targeting and bids. We agree the advertising budget with you before launching or changing it.
Call and form enquiry tracking
We set up or check available call and website-form tracking so we can see more than clicks. We ask you to confirm which enquiries become quotations and jobs.
Landing-page and contact-route checks
We check whether customers can easily understand your services and call or request a quote. Relevant small changes to campaign pages are considered where justified; large website projects are separate.
Weekly updates and a monthly review
You receive a short weekly progress update and a fuller report covering spend, enquiries where measurable, work completed, opportunities and next actions.
How it works
A clear process. Measurable opportunities.
01
Understand your business
We agree which jobs you want, the areas you cover, your available budget and how customers should get in touch.
02
Build and check the campaign
We research searches and competitors, prepare ads and locations, verify the website enquiry routes and review conversion tracking.
03
Launch, learn and improve
We monitor relevant searches and enquiries, protect the budget against unsuitable traffic and make careful improvements as evidence builds.
We recommend giving a new campaign around three months to gather useful data, but you're not locked into a three-month contract. The first management payment is due before preparation; the first 30-day management period starts when the new adverts go live. Actual results depend on competition, demand, budgets and how enquiries are handled.
Google Ads + Facebook & Instagram Ads
Capture existing searches. Reach new local audiences too.
Google Ads reaches people actively looking for your services. Meta Ads lets you show genuine work and relevant offers to local people before they search. With both managed together for £800 per 30 days, you save £200 on management versus buying each service separately. Advertising budgets remain separate.
Google Ads management is separate from ongoing Google SEO and Meta Ads management. We cannot guarantee specific rankings, call volumes, enquiries, bookings or jobs. Google ad spend is additional to the management fee.