Paid Growth · Google & Meta Ads

Reach customers searching now. And those who haven't found you yet.

Google Ads helps put your business in front of people already searching for your services. Facebook and Instagram Ads can introduce your work and offers to suitable local audiences before they search. Choose one platform or combine both for £800 per management period — saving £200. Advertising budgets are additional.
What you're paying us to do

What happens with each advertising service.

Google Ads · £500 / 30 days + ad budget

Reach people already looking for a solution — for example, searching for roof repairs, a local electrician or an emergency plumber — and give them an easy way to request a quote.

First, we understand your jobs and areas. We research relevant customer searches and local competition, check your website and set up or review conversion tracking.

We prepare the campaign. We build or improve search adverts, choose suitable areas and keywords, and show you the proposed advertising budget before launch.

Once live, we manage the spend. We check which searches trigger adverts, exclude unsuitable ones and improve adverts and landing pages where justified. We do not change agreed budgets without permission.

You see the results. You get a short weekly update and a fuller monthly review covering spending, calls, forms and confirmed jobs where you share that information.

Read everything included in Google Ads →

Meta Ads · £500 / 30 days + ad budget

Help nearby people discover your business through authentic job photos, clear service offers and targeted adverts, even when they weren't planning to search for your services that day.

First, we agree what to advertise. We discuss the service, area, offer and types of customers, then confirm your advertising account, page access and suitable approved images.

We build adverts to generate interest and enquiries. We write relevant advert copy, use approved real project photos or suitable creative, choose the target audience and give customers a clear path to enquire by form, website or message.

We monitor what happens. We review spend, results and advert performance, test improvements when justified and flag any need for better material or a changed approach.

We focus on worthwhile enquiries. We review audience and advert performance, watch lead quality with your feedback and report spending, enquiries and booked work where known. Page likes and views are supporting signals, not the main goal.

Read everything included in Meta Ads →

Both Paid Growth services — £800 per 30-day management period, saving £200. Google helps capture existing searches; Facebook and Instagram can introduce your services to more relevant local people. We manage separate approved ad budgets and compare which platform produces worthwhile enquiries and potential booked jobs. The combination is a choice, not a guarantee or a requirement.

Exactly how it works

From agreeing the budget to reporting the jobs.

We do not simply switch adverts on and hope. We agree what you want to achieve, prepare the campaign and measure whether the spend is creating real opportunities.

01

Tell us your goal

Select Google Ads, Meta Ads or both and submit the enquiry form. We ask which jobs you want, where you work and how much advertising spend is affordable.

02

Agree the numbers

We explain our management fee separately from the advertising budget, confirm the platform and agree the plan. No adverts or budget changes go ahead without your approval.

03

We build and launch

After the initial management payment and account access, we research, set up tracking, prepare adverts and check the enquiry route. The first management period starts when the adverts go live.

04

We improve and report

We review campaign data, make evidence-led improvements and give you weekly updates and a monthly summary of spend, enquiries and jobs when known.

Your part

Approve the advertising budget, provide account access and genuine service details/photos, answer enquiries and tell us which became quotations or jobs.

Our part

Manage the campaigns, protect budgets against irrelevant traffic, maintain available tracking and explain what's working in plain English.

What success looks like

Relevant calls, forms and booked jobs at a sustainable cost — not just traffic, impressions or likes. There is no guarantee of a set result.

Before you get started

Straight answers to common questions.

What exactly do I pay?+

Google Ads management is £500 per 30-day period and Meta Ads management is £500. Both together are £800 per period, saving £200 on our management fees. Advertising budgets are additional and paid separately to Google and Meta. We agree these budgets before launch.

Do I have to run Google and Meta Ads?+

No. Google Search is useful for people actively looking for your services. Facebook and Instagram can reach suitable local audiences before they search. We recommend one or both based on your market, creative, ability to handle enquiries and total advertising budget.

Does Paid Growth include ongoing SEO or social posts?+

No. We check advert landing pages and enquiry tracking because these affect campaign results. Ongoing Google SEO and everyday Facebook/Instagram posting are separate Organic Growth services.

When does the management fee start?+

The first payment is due before we begin campaign setup or take over an account. For a new campaign, your first paid 30-day management period starts when the adverts go live under our management, not during preparation.

What happens if the adverts get clicks but no jobs?+

We check the search terms or audiences, spend, tracking, landing page and available enquiry quality. We explain what the evidence supports before changing direction. You help by telling us which calls and forms became genuine jobs.

Am I locked into three months?+

No. We recommend around three months for new campaigns to collect useful evidence and improve performance, but this is not a mandatory minimum contract and results are not guaranteed.

You can start with one service and discuss adding another later. We recommend only what makes sense for your goals and budget.

Talk Through Your Options