Local customer and offer planning
We agree which services and areas matter to your business, which customers you're trying to reach and what would make someone want to request a quote.
Paid Growth · Meta Ads Management
Show your business to local people before they search for you.
Your next customer might not be searching Google right now. We create and manage Facebook and Instagram advertising that introduces your work and services to relevant audiences, giving more local people an opportunity to enquire.
Why Meta advertising?
Give local customers a reason to notice you.
People scrolling Facebook and Instagram may be planning home improvements, considering a service or simply discovering businesses for the first time. We help you show genuine work and useful offers, then give interested customers a simple way to contact you.
Reach beyond search
Introduce your business to suitable audiences.
Show real work
Use genuine photographs and compelling messages.
Make enquiries easy
Lead forms, website or messages where suitable.
What's included?
A managed campaign designed around meaningful conversations and enquiries, not vanity numbers.
Facebook & Instagram campaign setup
We build or review the advertising campaigns and choose appropriate placements and available campaign objectives, with the aim of generating relevant enquiries.
Targeting and budget management
We use suitable geographic and audience settings, agree the budget before launch and review how spend is allocated, without promising that every person will see the advert.
Real work photos and persuasive advertising
We write advert copy and use suitable approved job photos, testimonials or other genuine creative to show what your business can do. Extensive photography or creative production is separate.
Clear enquiry routes
We decide whether an approved lead form, website enquiry or message conversation suits the service. We check that customers have a straightforward way to contact you.
Ongoing performance improvements
We review advert results, costs, audiences and placements, testing meaningful changes where the data supports them. We look for genuine potential customers, not just clicks or likes.
Weekly updates and monthly review
We report spend, measurable enquiries, costs and confirmed jobs where you share that information. We explain the next steps in plain English.
How it works
From first impression to genuine enquiry.
01
Agree your ideal customer
We understand your services, coverage, available photos, offers and what a worthwhile enquiry looks like.
02
Build the route to an enquiry
We create approved adverts and choose appropriate audiences, budgets and lead forms, website links or messages.
03
Review quality, not just reach
We monitor what comes through, learn which adverts create worthwhile conversations and improve the campaign carefully.
For new campaigns, we recommend around three months to gather useful evidence and learn which creative and audiences produce valuable conversations. This is not a compulsory contract. We take the first management payment before preparation; the first 30-day management period starts when the adverts go live.
Do we use your budget to buy Page likes?
Not automatically. Your advertising budget is prioritised around your agreed business objective — usually calls, leads or quote enquiries. If a small engagement or awareness test could make sense for your business, we explain the reason and agree the amount with you first. Followers alone aren't proof of booked work.
A second route to customers
Add Google Search to reach people who need you now.
Meta Ads reaches suitable local audiences as they browse Facebook and Instagram. Google Ads can capture people actively searching for your service. Combine both management services for £800 per 30-day period, saving £200 versus purchasing them separately; the platform ad budgets are additional.
This paid advertising management does not include routine organic Facebook and Instagram posting, local-group promotion, an AI receptionist or full Google SEO. We cannot guarantee specific reach, enquiries, bookings or jobs. Ad spend is separate.